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Excite Media Services PH, Inc. was established in December 2012 and is a subsidiary of Excite Japan Co., Ltd. Excite Japan is a leading internet portal offering a wide range of consumer products and services. It is based in Tokyo and is listed in the JASDAQ. It is a member organization of the ITOCHU group. Excite Philippines operates as an outsourcing hub for the development, programming, customization and maintenance of software applications and systems, in support of the portal operations of Excite in Japan and the region. Excite has decided to establish the Philippines subsidiary because of the many growth possibilities in the Philippines, excellent young and talented people, and as well as a good command of English. Excite PH mainly focuses on Web Development and now is entering mobile development with some of its newly published applications.​